A new brand on the scene this summer, working in the hospitality and tourism sector, Id is a concept that focuses on the unique
and different. Relishing on the many ways that people seek to identify themselves.

This concept was key to the direction that the Id launch campaign took. Manifesting as an expression of uniquness. The campaign title adopted the brand's tagline: 'Identify Yourself'. To illustrate this idea of uniqueness, several local artists were comissioned to redesign in their own style, in any manner they chose the simple template above. With no restrictions to theme, colour, or media. Working closely with these artists, I helped to guide them to find the right idea for Id and to work within the few boundaries of the brief. Eventually, four different images were produced. Using different ideas and media.

Using these four pieces, I designed the artworks for the campaign. Giving care to the artists work when editing, and selecting complementary imagery for the reverse side of each artwork.